Why You Need an E-Commerce Agency for Marketplace Growth in 2025
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The e-commerce sales are growing at a rapid pace globally and in India. There are two major reasons for this growth: the increasing number of internet users and the increasing reach of marketplaces in tier 2 and tier 3 cities. If you’re a D2C brand, you must have also listed your products on Amazon, Flipkart, Myntra, or other marketplaces to take advantage of this growth. But is just listing your products enough? Will it generate sales for you by just listing the products?
Well, no, because there are a lot of products in the same category on marketplaces. Brands need to advertise, optimise the product listings, and keep up with the platform policies to keep their listings active and revenue-generating. The question here is: Should a brand do all of this on its own or hire an e-commerce agency?
Reasons to hire an e-commerce marketing agency for marketplace management
An e-commerce marketing agency helps a D2C brand to grow its presence on digital platforms. These digital platforms include the website, marketplace, and social media.
While marketplace management can be worked upon in-house, a lot of brands are leaning towards outsourcing it to agencies. Let’s discuss why outsourcing is a better option.
- Access to specialists
Listing products on marketplaces isn’t a one-person job. A brand needs a designer to design images, a content writer to write content, and a marketplace manager to manage the listings and advertising on marketplaces. At an e-commerce agency, you get access to all of them in one place. If a brand hires them, training them takes time and money. It is not viable for some of the brands to have a fixed cost of having this many people. Hence, hiring an agency helps brands save time and cost.
- Better expertise
There are multiple professionals working at different levels in an e-commerce agency. There are a lot of brands that the agency is working on, in the same category and other categories. They’re well-versed with how things work on marketplaces – algorithms, process, advertising strategies, etc. So agencies are always on top of everything. The brand’s internal team of one or two people might not have that much experience across categories and may not be able to keep up with all the trends and updates.
- Updated with policies
Agency professionals are in the industry and connected with people around them in the same industry. Specialists are always updated with the latest updates. This helps a brand to minimise mishaps such as compliance issues, listing issues, or account suspension due to unawareness of any updates or rules and policies.
- Data-backed solutions and strategies
The agency works on data and not guesswork. They use data available to analyse a brand’s account and make a strategy and plan of action based on the analysis. Not just this, they keep doing this regularly to get the best results.
- Fast problem-solving
For brands, sales are the end goal of being on marketplaces. To see growth in sales, a brand needs to optimise its listings and minimise the delays happening due to unresolved issues. What does an e-commerce agency do? The agency quickly resolves any issues on the marketplace platform, as they’ve navigated through these a lot of times for other brands and know how to connect with the respective team and quickly resolve the issues that come up.
Read what an Amazon account management agency does here.
This is how an e-commerce agency helps in effectively managing a brand’s Amazon, Flipkart, Myntra, and other marketplace accounts.
Grow your D2C brand on Amazon, Flipkart, Myntra and more with The Pencil Advertising.
Growing on marketplaces like Amazon, Flipkart, Myntra, etc., is more than listing the products. It involves keyword research and analysis, keyword-based title and description, optimising product listings, creating ad campaigns, and analysing the account. If all of these tasks feel daunting for you, The Pencil Advertising will help you navigate through these to grow your business on marketplaces.
We help D2C brands scale up on digital platforms, including marketplaces, websites, and social media platforms. Our core expertise lies in e-commerce management, website development, brand identity, design, and performance marketing.
Apart from marketplace management, we help brands expand their reach on quick commerce platforms – Blinkit, Zepto, and Swiggy Instamart. We help from onboarding assistance to growing sales on marketplaces and quick commerce platforms both.
To know more about The Pencil Advertising and how we can help, connect with us on Instagram or reach out to us here, and our team will reach out to you.
Let’s grow your D2C brand together digitally!.
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