Why Your Meta Ads Aren’t Bringing Sales – And How Agencies Can Fix That
Everyone is running Meta ads to increase their sales, but is everyone getting as much sales as their spend?
No, because just spending and running Meta ads is not enough to generate revenue. There are a lot of factors that affect the results of Meta ads. From the objective set to the creative used, we are going to discuss the problems faced by brands in running Meta ads, doing it in-house.
You’re not setting the right objective.
Let’s start with the foundation – your campaign objective – the reason you’re running Meta ads on Facebook and Instagram.
The Problem:
Meta gives you multiple objectives to choose from—sales, traffic, engagement, brand awareness, and more. The problem? Many brands choose the wrong one. For example, if your goal is to build awareness, but you select sales as your campaign objective, you’re setting your ads up to fail. Meta will optimise for purchases, and if your brand isn’t yet known or trusted, it’s unlikely the audience will convert right away.
The Agency Fix:
Agencies align objectives with your actual business goals and brand stage. For a new brand, it often starts with awareness and engagement objectives to warm up audiences before shifting into conversion-focused campaigns. Also, set up full-funnel strategies where each stage (cold, warm, hot) is backed by the right objective and creative
You’re not targeting the right people.
These are the people who are going to see your ads and buy – your target audience. If that’s not right, your money, time, and effort will go to waste.
The Problem:
There are a lot of options in Meta to define the target audience. If the target audience you define is very broad, you may miss your core target audience. If it is very narrow, it will limit your ads to a few people. Another concern here is using lookalike audiences without any customisation.
The Agency Fix:
Performance marketing experts at agencies first analyse the target audience you already have from email, website, etc. Then, they choose the right audience based on their analysis. They even segment the audience according to the sales funnel so that they can plan the retargeting and other campaigns accordingly for different audiences.
You’re not selecting the right creative.
The creative is what is first noticed by the audience. It includes both the visual and the copy. To catch the attention of the users, you have only 3 seconds. The creative and the ad copy should make the user stop scrolling.
The Problem:
The creative you’re making isn’t grabbing the attention of the user. The reason could be either the copy or the visual design. If the creative is like a regular ad that screams, ‘this is an ad, come and buy from us, ’ it will never work. Another thing here is that if the creative does not match the brand tone, it may not work.
The Agency Fix:
Agencies have design experts, content experts, and ad experts both, whom work together to create ad creatives that bring results. They create high-performing visuals based on research and analysis. They even repurpose organic content that is working well into ads.
You’re not understanding the timelines.
In the initial 48-72 hours, Meta ads are in the learning phase. They test and learn during this phase.
The Problem:
If you change the budget, copy, target audience, or anything else in the ad campaign too early, it might not work. Making changes in the ad campaigns during the learning phase affects the performance of the ad. A few days need to be given to Meta ads to know how they’re performing.
The Agency Fix:
Agency experts give ads a testing period where they monitor the performance of the ad campaign, but don’t judge the results during this period. They let Meta do its job for a few days, and then take over to do their job.
You’re not going into the nitty gritty.
It is important to analyse and optimise a Meta ad campaign with time to run it effectively.
The Problem:
You are changing things quickly, and now you’re not going into the details. Meta ads have a lot of insights and analysis that indicate the effectiveness of the ad campaign. The quantum of information might feel overwhelming, unless you are an expert.
The Agency Fix:
Agency experts know how the nitty and gritty details of Meta ads work. They analyse the campaigns regularly and optimise them on the basis of their analysis. If a campaign is not performing well, they will stop it. Other things include optimising the budget, the target audience, etc, for better results.
How can we help you fix your Meta Ads?
If your Meta ads are not bringing you sales despite spending a lot, it is not the platform; it is your ad and analysis that are going wrong. Sometimes the creative is not right, sometimes the objective is misaligned. The good news is that all of these issues can be fixed.
We, at The Pencil Advertising, help you fix your Meta ads so that you can grow your business. We specialise in scaling D2C brands through full-funnel Meta ad strategies, performance-driven creatives, and deep campaign optimization. We don’t offer one-size-fits-all plans—we tailor every campaign to your brand’s unique goals, audience, and product. Whether you’re struggling with targeting, creatives, or conversions, we’re here to turn your ad spend into real growth.
So what are you waiting for? Drop us a DM on Instagram or connect with us here.
Crafting eCommerce Success Stories
- A-303, Mondeal Height,Ramdevnagar
- S.G Highway, Ahmedabad - 380015
- +91-8141090685