What It Means to Be an Official Shopify Partner And Why It Matters

What It Means to Be an Official Shopify Partner And Why It Matters

With businesses going online these days, e-commerce stores have become an important part of a business. Even a small business wants to get an e-commerce website for itself. There are a lot of website-building platforms. Shopify is one of the platforms through which a brand can build its e-commerce store. From the template to integrations, Shopify provides everything a brand needs to run its e-commerce store. While Shopify is easy to use, to get the best out of the e-commerce store, a brand needs a trusted professional who can create, design and manage the brand’s e-commerce store. This is where Shopify Partners come into the picture. 

Let’s understand what Shopify Partners are.

What are Shopify Partners?

Shopify Partners are experienced and Shopify-certified agencies that have expertise in Shopify. These agencies include design agencies, e-commerce agencies, and marketing agencies. There is a program run by Shopify – the Shopify Partner Program – where Shopify lets agencies that have expertise in Shopify become partners with them. While this program is free to register for, the Shopify team reviews each application. Shopify has a selection process through which it selects a Shopify Partner.

Benefits of being an Official Shopify Partner Agency

Shopify Partner Agency is already an expert in working with Shopify e-commerce stores. They have already worked on a lot of e-commerce stores and have shown their experience, but what is different about being a Shopify Partner Agency?

Early access to new features

Shopify is constantly coming up with new features every now and then. Once you become a Shopify Partner, you get access to the latest developments, beta versions, new features and special promotions. This helps an agency to always be ahead in terms of technology. Being early to know all the updates also helps an agency to experiment with new features before they go live for all. 

Learning and training from Shopify

Shopify takes good care of educating its partners about the platform and the latest updates. It conducts exclusive training sessions for its partners to educate and train them. On top of this, Shopify provides resources such as tutorials to help its partners with anything they don’t know about. This helps in developing your team’s skillset, which in turn brings good work for the agency. 

Referrals and networking with Shopify

The Shopify Partner program helps in networking and increasing sales for the Shopify Partners. Shopify introduces its partner agencies to its merchants. Shopify also organises in-market events to network, workshops to educate its partners on the latest updates, and trade shows. These referrals and events organised by Shopify help the partner agency to grow its business and network of clients. 

Get listed in the Shopify Directory.

Shopify Partner Directory is a list of agencies registered with Shopify as partners. Shopify Partners listed in this directory can be found by anyone who needs Shopify, as it is open for everyone to see. This helps an agency partner to get leads for growing their business and brands to connect with trusted agency partners. 

How to apply for the Shopify Partner Program

Applying for the Shopify Partner Program is easy and simple. It is free to register as well. If you’re an agency working with clients on Shopify stores, being a Shopify Partner can give you an added advantage in terms of early access to updates, training and credibility. 

Here’s how you can apply for the Shopify Partner Program. 

  1. Sign up on the Shopify Partner platform.
  2. Fill in a questionnaire.
  3. Shopify will review your profile.
  4. Once the Shopify team approves, you will become an Official Shopify Partner.

Why you should apply for the Shopify Partner Program

Your agency is already working with clients for their Shopify websites. So why do you need to be a Shopify Partner? 

  1. The Shopify Partner Program is free and open for registration.
  2. It builds trust and credibility when you get the ‘Shopify Partner’ with your agency name. 
  3. A Shopify Partner gets access to updates earlier than those who are not. 
  4. A Shopify Partner gets access to marketing resources. 
 

We, The Pencil Advertising, are an official Shopify Partner Agency based in Ahmedabad. We help D2C brands grow on digital platforms. Our expertise spans website development, branding, packaging design, performance marketing, social media marketing, marketplace management, and quick commerce platform management. 

We help brands build their e-commerce stores on Shopify. We provide end-to-end website development and design services, from template and design to integration. We customise and tailor the templates on Shopify to your requirements. The process includes choosing a template based on your requirements, getting it approved, designing banners and images, writing content, integrating the payment gateway, and finally making it live. 

If you don’t have a website or are looking to upgrade your existing website, connect with us on Instagram or reach out to us here, and our team will reach out to you. 

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