Why Do You Need A Social Media Marketing Agency For Your Brand

Gone are the days when posting photos and videos on social media and getting a few likes and comments was enough. Social media has become a different game altogether. It is not just a sharing and networking platform; it has become a growth platform for businesses.

If you’ve done social media marketing for a brand, you know how much effort goes into managing a social media account. From creating content to managing it, there are a lot of things that need to be done to keep a brand’s social media running. Add to it the efforts to keep oneself updated with algorithms and trends.

Before diving into the nitty-gritty of hiring an agency for social media marketing services, let’s see what agencies do.

What does a social media marketing agency do?

A social media marketing agency handles a brand’s social media account end-to-end. From strategising to measuring the content posted on social media.

Planning and strategy

Managing a social media account is no longer just about posting content. It is a strategic process that involves posting content that resonates with the target audience and brings growth for the brand.

Researching the audience and competitors: Before starting with anything, a brand needs to know who they are targeting (target audience) and who they should watch out for (competitors).
Choosing the right platforms: There are a lot of social media platforms – Instagram, Facebook, YouTube, X, Threads, Reddit, and many more. It’s important to choose platforms based on the target audience, as it takes effort and time to create content for each platform.
Planning a content strategy: Once the audience and platforms are sorted, an agency plans content and social media strategy.

Content creation

Once the strategy is set in place, an agency creates content to be posted on social media.

Social media calendar: Weekly and monthly content for social media is created according to the social media strategy.
Creative design: Once the content is ready, the design team designs the visuals.

Posting and managing

Once the content is ready, it is ready to go on social media.

Scheduling and posting: The content is scheduled and posted on social media for the world to see.
Community management: It involves replying to the comments and responding to the messages on social media.

Reporting and analysis

Whatever is posted on social media, it is important to measure its results.

Reporting: Weekly or monthly reports are made to check and measure the effectiveness of the content posted on social media.
Analysis: Agencies analyse the reports and mould their strategy accordingly.

On top of this, agencies keep up with the social media trends, updates, and algorithms.

Benefits of hiring a social media marketing agency

Now that we have discussed what is included in the social media marketing services of an agency, let’s come back to the question: Why should you hire an agency for social media marketing services?

As a brand, it is not always possible to do everything in-house. It includes social media as well. Taking help from a social media agency has a lot of benefits.

Helps you focus on your core tasks: As a brand owner, you have a lot of things to look at for your business. It gets difficult to focus on social media marketing amidst other tasks. Hiring an agency for social media marketing helps you focus on your core business.
Access to a team of experts: An agency has a pool of strategists, content writers, social media managers and graphic designers who are specialised in social media marketing. They make the best of your brand’s social media account. They’re always updated with the latest trends and updates. All of this helps your social media grow and eventually your brand.
Helps being consistent on social media: Agencies have a set process in place which they follow, which helps in being consistent in terms of posting and presence both. They follow the branding and guidelines of your brand and create a consistent visual identity for your brand. They plan and post at scheduled times, which helps them be consistent in terms of content.
Access to specialised tools: Since agencies cater to several clients, they’ve access to the best social media tools required to run a social media account.

How can The Pencil Advertising help you with social media marketing

The Pencil Advertising is an e-commerce marketing agency, specialising in social media marketing, website development, marketplace management and performance marketing. Our team of designers, writers, developers, and managers has a combined experience of 20+ years.

If you’re a D2C brand looking to outsource your social media marketing to an agency, you’re at the right place. We provide end-to-end social media marketing services.

Connect with us on Instagram or reach out to us here, and our team will reach out to you.