Social Media Marketing Services: What Agencies Actually Do

These days, social media is not just about posting cute photos. With the rise of digital media, social media has become a platform for brands and individuals to promote themselves. Social media marketing has become more strategic, requires more effort, requires constant analysis, requires keeping up with trends and updates, and so much more.

Doing so many things can be challenging for an individual or a brand with a small team. What do you do then? Hire a social media marketing agency.

A social media marketing agency is a team of professionals who manage a brand or a creator’s social media accounts and help them achieve their marketing goals. They do everything from planning and strategising to posting and managing the social media account.

Well, all of the social media marketing services, including planning, strategy, content creation, platform management, analysis, etc., can be done by an in-house team as well. So, what does a social media marketing agency actually do that helps in achieving social media goals?

Let’s discuss in detail what a social media marketing agency offers.

1. Develop platform-specific strategy

There are many social media platforms, including Instagram, Facebook, YouTube, X, Threads, Snapchat, LinkedIn, and Pinterest. These are some of the major platforms, and there are many more.

A social media marketing agency helps a brand choose the appropriate social media platforms and develop a social media strategy according to a particular social media platform. The reason for having a different social media strategy is the content and audience each social media platform has. For example, Instagram strategy won’t work for X, as Instagram is a visual-based platform and X is more about current trends and text.

2. Create high-quality content

The content that goes on a social media platform defines the brand. So it is very important to have content that is high-quality, relatable and on-point on social media platforms. A social media marketing agency has a team of writers, designers, creators, photographers, and video editors who help brands create content that is top-notch quality, relatable, creative, and aligns with the brand and the audience.

3. Post consistently on social media

Consistency is important when it comes to posting on social media. When a brand doesn’t post consistently, it affects its reach and audience retention. A social media marketing agency plans ahead of time, prepares content in advance and schedules it as per the plan to avoid any inconsistency in posting. This helps the brand stay consistent on social media. Being consistent on social media helps to stay on top of the audience’s mind, which in turn helps in growing a brand.

4. Stay on top of trends and updates

Staying relevant and current is very important for brands to stay ahead on social media. A social media marketing agency is working with multiple brands and is aware of the industry trends, updates and algorithms. It helps brands to tap into new things and experiment with new trends and features with the help of the agency’s knowledge.

5. Manage influencer collaborations effectively

Finding and connecting with influencers, briefing them, getting deliverables from them, and staying in touch with them for every update takes time and effort. A social media marketing agency saves the time and effort spent on all this for brands. It is easy for them, as they are already doing it for other brands and are connected with a pool of influencers.

6. Manage social media accounts effectively

Managing a social media account is not limited to posting content. It includes replying to comments and messages, building a community, and managing any crisis. An agency makes it easy for a brand by doing it all with the help of dedicated specialists. Agencies even have tools that help them not miss any interaction initiated on a brand’s social media account.

7. Regular reporting and analysis

Posting content on social media without measuring and analysing the results is guesswork. A social media marketing agency doesn’t rely on guesswork. They prepare weekly and monthly social media reports to analyse the performance of the content posted. They have different parameters for each type of content posted. They analyse the results and adapt their strategy and content accordingly.

8. Offer fresh perspective and creative ideation

Social media is ever-evolving. Trends come and go. What works today might not work tomorrow. This constant change requires fresh and creative content to stay relevant. A social media marketing agency has a team of creative minds who bring fresh ideas every time. This helps brands to bring new ideas to life that keep their audience engaged and hooked to their social media.

Why hiring a social media marketing agency is a good option

Social media is more than posting photos and videos on a brand’s social media account, as we read above. It is a strategic method of promoting a brand on social media platforms. It requires a team of creative professionals to maintain a consistent presence on social media. From social media strategy to reporting and analysis, a social media marketing agency offers end-to-end social media marketing services.

We, at The Pencil Advertising, help D2C brands to scale their business online. We are an e-commerce marketing agency specialising in website development, marketplace management, quick commerce management, social media marketing, and performance marketing. We can help you with social media marketing for your D2C brand.

For more details, connect with us on Instagram.