What Does an Amazon Account Management Agency Do?

Amazon is the place where one can find anything they want. That’s why brands need to be on Amazon to widen their reach, but creating and managing an Amazon Seller Account takes a lot of effort. From creating an Amazon account to listing products, it is a complex process that may get messy to handle. Whether you’re a small or big business, Amazon account management may feel like an addition to your responsibilities. That’s where we come in, the Amazon Account Management Agency. They handle the complicated process of managing the brand’s Amazon account and leverage it for sales and growth.

1. Create optimised product listings.

An Amazon Account Management Agency has a pool of dedicated Amazon specialists, having knowledge of the Amazon Seller platform, Amazon SEO, etc. They help a brand create product listings that are SEO-optimised, properly priced and with proper images and videos. This helps a brand to reach the right target audience for their products when they search for a product.

2. Handles Amazon account management issues professionally

Amazon account managers working with an agency are always in touch with Amazon representatives and are aware of the processes as they work with multiple brands. This helps them handle a brand’s account issues professionally and appropriately.

3. Keeps your Amazon account updated

Since Amazon account management agencies have dedicated marketplace managers who are aware of the updates that come from Amazon. They keep your Amazon account updated with the latest Amazon policies and guidelines. This helps a brand keep its Amazon Seller Account running and avoid any suspensions or penalties.

4. Use data-backed strategies to achieve sales

Amazon account managers at an agency analyse each account carefully before going ahead with executing anything on Amazon, be it Amazon PPC campaigns, product listings, or Amazon Store. Their research includes the brand’s past performance, competitors’ performance, and industry trends.

5. Helps in increasing sales and growth

With the help of SEO-optimised product listings, data-backed strategies, proper issue management, and an updated Amazon account, an Amazon account management agency grows a brand’s sales. Other than this, they create optimised Amazon PPC campaigns and Amazon Store for a brand, which further helps them increase their sales.

Amazon Account Management Services an Agency Can Help With

1. Account setup and onboarding assistance

Getting started with Amazon involves registering the business and getting the brand onboarded on Amazon. This process involves the following steps:

Setting up the Seller Central account
Submitting the business documents for verification
Compliance checks and approvals
Setting up shipping details, payment settings, etc.

An Amazon account management agency will guide you through the registration and verification process and set up your Amazon Seller Account.

2. Keyword, category, and competitor research

Once the Amazon Seller Account is created, the agency starts with the research part. They do thorough research on competitors, categories and brand keywords. You can call it Amazon SEO, as the research is similar to what is done for a website. Finding relevant keywords to help users find a brand’s products in a pool of products.

In-depth keyword analysis
Identifying the best categories and sub-categories for each product
Analysing competitors on Amazon to set benchmarks

3. Listing of products

The main part of the Amazon account management has come – an agency creates optimised product listings that help your brand and products to be discovered by users.

Creating new product listings
Optimising the existing product listings
Writing keyword-optimised product titles and descriptions
Adding the optimised images and content

4. Inventory management

It is important for a brand to maintain appropriate inventory on Amazon to avoid issues with out-of-stock items, delays and extra fees. There are two ways to maintain inventory on Amazon: Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM). In FBA, the products are sent to the Amazon warehouse for storage, and in case a brand has its own warehouse and wants to ship on its own, they can go with FBM.

Managing the FBA shipment creation on a daily basis
Monitoring the stock levels to keep appropriate inventory levels
If using FBM or Amazon Pickup Options, managing the setup
Managing inventory based on demand and sales forecast
Solving listing issues, if any

5. Creating A+ content and images

A+ content on Amazon helps brands add detailed and high-quality content and images to their product pages.

Creating high-quality images – infographics, feature banners, comparison charts, etc.
Writing keyword-optimised content for brand story and product details
Optimising the content for mobile
Ensuring to meet A+ content compliance on Amazon

6. Amazon Store creation and design

Once the product listings and A+ content are created, an agency starts to work on the Amazon Storefront for the brand. This storefront is like a website or a landing page on the Amazon platform.

Creating an Amazon storefront layout
Designing the banners and videos for the Amazon store
Writing optimised content
Optimising the storefront for an immersive user experience

7. Campaign planning

Once the product listings and Amazon store are set up, an agency starts with the promotion of products. With paid advertising on Amazon, an agency pushes the sales for the brand.

Reviewing the previous sales and ads on Amazon for the brand
Research competitors for their campaigns
Identifying goals and products to be promoted for the campaigns
Deciding the bid, budget and campaign types
Deciding on the KPIS for the campaigns

8. Creating and optimising campaigns

Now comes the execution of the campaign planning. An agency creates and runs campaigns to bring brand awareness, sales and more.

Creating the planned campaigns
A/B testing of the campaigns
Analysing the results of campaigns
Optimising and adjusting the bids and budget based on campaign performance

This is how much an e-commerce agency does to sell a product on Amazon for your brand. If you’re looking for Amazon account management services for your brand, The Pencil Advertising can help you.

The Pencil Advertising is an e-commerce marketing agency that helps D2C brands grow on digital platforms. We help brands with marketplace management, website development, performance marketing, branding, packaging, and social media marketing.

To know more about Amazon account management services, connect with us on Instagram or reach out to us here, and our team will reach out to you.