Who We Are
We are an e-commerce marketing agency that makes it easier for brands to grow their online presence and sales. Our journey began with a gap in integrated marketing services for D2C brands. With a team of dedicated professionals, we've honed our skills to deliver exceptional results for our clients. What began as an experiment in 2020 evolved into The Pencil Advertising.
Where the Pencil’s journey started
Our master crafters, Pinal Didwania and Swapnil Naila, who were already working in the industry, observed a growing number of performance marketing agencies but identified a significant gap—no agency was solely dedicated to e-commerce marketing. Many e-commerce brands were working with multiple agencies for different services, resulting in fragmented marketing.
Recognising this unmet need, Pinal and Swapnil quickly stepped in to fill the void. While the agency initially focused on e-commerce advertising, it soon expanded its offerings to provide comprehensive, end-to-end solutions for D2C brands.
We’re not your agency. We’re your people.
At The Pencil Advertising, we don’t just act like an agency — we work like we’re a part of the brand. We think with you, build with you, and grow with you. What never changes here? Our commitment to solving real problems creatively and giving our absolute best — every single time.
